Product Description

Social Media Optimization (SMO) is a new term that was recently coined and since been taking on life of its own. In introduction to SMO, it draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a website and can also determine whether a start up, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. While it's not taking over SEO yet, it has the potential to someday soon. Also, social media can be considered anything that can help build a community to rally around. Companies/websites such as Digg, Delicious, Facebook, and Youtube all fit the bill. These are all websites that can now be used as places to put out your marketing message. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth. Buyer beware though, you can't force SMO. This is pull marketing; it is not "push your message onto someone marketing".