U.s. highbush blueberry council (usbhc)

The U.S. Highbush Blueberry Council (USBHC) plays a significant role in promoting the consumption and utilization of blueberries across various industries. Blueberries are not only delicious but also packed with essential nutrients, making them a popular choice for dietary supplements, flavors, aromas, flavor potentiators, and other fruit products. The USBHC's efforts in promoting blueberries as a superfood have contributed to the increasing interest in incorporating them into dietary supplements. Blueberries are rich in antioxidants, vitamins, and minerals, making them a valuable addition to nutritional supplements that aim to support overall health and well-being. Their natural sweetness and vibrant color also make them an attractive ingredient for a wide range of supplement formulations. In the realm of flavors and aromas, blueberries are prized for their unique taste profile that blends sweetness with a touch of tartness. This distinct flavor profile makes blueberry extracts and concentrates popular choices for enhancing the taste and aroma of various food and beverage products. Whether used in baked goods, dairy products, beverages, or confectionery items, blueberry flavors add a refreshing and fruity note that appeals to consumers of all ages.