Games and toys are an essential part of childhood for many children in India. Playing with toys and games is not only a source of entertainment but also helps in the overall development of a child. Toys play a crucial role in sparking creativity, enhancing cognitive skills, promoting physical activity, and fostering social interactions. In India, the market for toys and games is vast and diverse, catering to the varying preferences and interests of children of all ages. Toys are not just objects for play; they are tools that help children learn and grow. From simple building blocks to complex puzzles, toys provide a hands-on learning experience that encourages problem-solving skills and enhances critical thinking. For example, building blocks help children develop their motor skills and spatial awareness, while puzzles challenge their logic and reasoning abilities. Board games, on the other hand, encourage social interaction, communication, and strategic thinking. By playing with toys, children can improve their concentration, memory, and decision-making skills. In recent years, the Indian toy market has witnessed significant growth, driven by factors such as rising disposable incomes, changing lifestyles, and increasing awareness about the importance of play in child development. Various international toy brands have entered the Indian market, offering a wide range of innovative and educational toys.