From Kohled Eyes to Contour Kits: India’s Beauty Boom Reaches $30 Billion by 2027
What's Fueling the Fire?
Rising disposable incomes: As India’s economy flourishes, people have more money to spend on themselves, and self-care, including beauty routines, is increasingly seen as a priority.
Urbanization and changing lifestyles: Bustling cities expose Indians to global trends and diverse beauty product companies, while busy schedules necessitate convenient and effective self-care solutions.
Increased awareness and access to information: The internet and social media have democratized access to beauty knowledge and inspiration, with influencers and bloggers fueling product discovery and experimentation.
Breaking Down the Billion-Dollar Canvas
Skincare
Haircare
From Ayurvedic oils to professional salon treatments, Indians are pampering their tresses. Experimentation with hair color and styling is also on the rise.
Makeup
Men's grooming
Beyond the Big Brands
